| SELECTIVIDAD GALICIA 2009 septiembre: OPCIÓN 1 |
| Examen de inglés de selectividad (Bachillerato LOGSE), Comisión Interuniversitaria de Galicia, curso 2008-2009. Examen realizado en septiembre de 2009. |
| TEXTO PROPUESTO: In the SunTrust Bank in Atlanta lies one of the most sacred secrets in the business world... |
| REDACCIÓN PROPUESTA: Do you (and your friends) buy a product because of the name or because of the quality? Give examples |
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| ENUNCIADO | RESPUESTAS |
| ERRATA: La hoja de respuestas de la clave oficial va marcada September 2007 aunque evidentemente se trata de una equivocación y las respuestas corresponden a septiembre de 2009. |
| RESPUESTAS PROPUESTAS EN LA CLAVE OFICIAL: |
| 1. | Write a summary of the text in English, including the most important points, using your own words whenever possible (maximum 50 words, 1.5 points). |
| The secret mystery formula for Coca Cola has been put in a bank. It was created by John Pemberton. Some people said the secret ingredient was cocaine, but others said it was a mixture called 7X. It doesn't really matter because the important thing is the marketing, not the formula. |
| NOTA: esta respuesta es simplemente una propuesta entre otras posibles. Añade la tuya y la comentaré. |
| 2. | Explain in English the meaning of the following expressions as used in the text (1.5 points: 0.75 each). |
| 2. a) | Everything else may be a myth. |
| RESPUESTAS PROPUESTAS EN LA CLAVE OFICIAL: |
| Everything else... All the other things... The rest... |
...may have been invented. ...may be an invention. ...may be false. ...may not be true. |
| 2. b) | it is the marketing that has made Coke such a success |
| RESPUESTAS PROPUESTAS EN LA CLAVE OFICIAL: |
| What has made Coca Cola such a success is the marketing Coke is successful because of the marketing Coke has become successful because of the marketing Coke is a success because of the marketing Coke has become a success because of the marketing |
| NOTA: estas respuestas son simplemente unas propuestas entre otras posibles. Añade las tuyas y las comentaré. |
| 3. | Complete the second sentence of each pair so that it has the same meaning as the first one (2 points: 0.5 points each): |
| 3. a) | Copying it would be useless. |
| It would be useless to copy it. |
| 3. b) | The new owners gave it a place in American pop culture. |
| It was given a place in American pop culture (by the new owners) |
| 3. c) | It's not impossible to decipher the formula. |
| Deciphering the formula is not impossible. Deciphering the formula is possible. |
| 3. d) | A pharmacist called John Pemberton created the formula in his laboratory. |
| John Pemberton, who was a pharmacist, created the formula in his laboratory. |
| 4. | Answer the following questions in your own words. (2 points: 1 point each): |
| 4. a) | Why did three people risk going to prison? |
| They risked going to prison because they wanted to get $1.5 million They risked going to prison because they were going to reveal the formula |
| 4. b) | How do we know Coca Cola want the formula to remain a mystery, and why do they want it to remain a mystery? |
| We know that Coca Cola want the formula to be a mystery because they put it in a bank. They wanted to put 3 people in prison for revealing the secret to Pepsi. They want it to remain a secret because it is good for business to have a mysterious formula. |
| NOTA: estas respuestas son simplemente unas propuestas entre otras posibles. Añade las tuyas y las comentaré. |
| 5. | Do you (and your friends) buy a product because of the name or because of the quality? Give examples.(Approximately 100 words; 3 points) |
| I and most of my friends buy shoes and clothes because of the name. In some shops there are cheaper shoes that are as good as Nike, such as Adidas, but we always buy Nike. We shouldn't do this, although perhaps we should look at the country where things are made. | |
| On the other hand, sometimes the famous names have better products. For example, I drink Coke instead of other cheaper drinks, because it tastes better, not because of the advertisements or the name. The same happens with food from McDonalds and Burger King. They are famous because their meat has a very good quality. | |
| (105 words) |
